After the configuration is complete, you can observe the added filters at the top of the report, along with a set of tabs that provide an overview of the brand’s social media presence.
- Added Filters – Filters that have been added to the floating filter will be displayed here.
- Total Mentions – Total number of times the specified brand has been mentioned
- Social Reach – Number of users you have potentially viewed or engaged with the specified brand.
- Social Engagement – Level of interaction(Likes, Comments, Shares, and mentions) the specified brands have received.
- Sentiment Analysis – Automated categorization using ML to identify positive, negative, or mixed sentiments.