Two types of journey maps are available on Emojot platform.
1. Touchpoint Journeys
Touchpoint journeys are useful when identifying the points where customers (or consumers) interact with the organization before, during or after the experience. A touchpoint journey consists of two components.
- Touchpoint – A point of contact or interaction, between the business and its customers.
- Phase – Stages of the business process where the customers interact. A phase can have one or many touchpoints.
Below is an example of a touchpoint journey. This example consists of multiple journeys such as awareness, action, vision, browse, buy, etc. The phases are inspire, shop, serve and celebrate.
2. Process Journeys
Process journeys are useful when identifying the touchpoints that need attention to improve the flow. A process journey consists of two components. To learn more about process journeys, please click here >> Process Journeys.
- Node – A point that the data indicates a user interaction with a business.
- Connection – A path that connects two nodes.
Below is an example of a process journey. This example consists of 15 nodes and paths that connect them.
